Est. Malaysia · Two Decades of Craft
RUCINI is a homegrown Malaysian lifestyle brand crafting handbags, slings, backpacks and footwear for the woman who moves between the boardroom and the weekend — without changing who she is.
Our Philosophy
Every RUCINI piece is built around a single belief — that the objects we carry should move with our lives, not against them. From a Monday meeting to a Saturday escape, our bags and shoes are cut from the same quiet confidence.
Bestsellers
Shop directly from our live Malaysian collection. Free local shipping on orders above RM150.
Office to Weekend
The Craft
We work only with premium vegan leathers, selected for hand and durability. Every seam is double-stitched, every zipper tested, every interior built spacious enough for the life you actually lead.
Our Story
From a single boutique in Kelantan to counters across Malaysia and a top-five ranking in the country's leading department stores, RUCINI has grown by staying loyal to one idea — that the women who carry us deserve pieces designed with care, made to last, and priced to be lived in.
We appreciate the trendy — and you.
Find RUCINI
Our flagship boutique is in Kelantan, with counters in leading department stores across Malaysia. Shop online via Shopee, or follow along on Facebook for new arrivals.